Whale Car Wash

Privacy Policy

Introduction and who we are

At The Whale Car Wash, we care about how our business is conducted, including respecting your privacy and caring about the way we treat your personal information.

The Whale Car Wash is the trading name of The Whale Car Wash Limited, a Private Limited Company registered at Companies House with company number 06930857. The nature of our business is other cleaning services under SIC 81299. Throughout this page, when we state “The Whale Car Wash”, “The Whale”, “Whale Car Wash”, “we” or “our”, we are referring to the legal entity that is The Whale Car Wash Limited, who is responsible for controlling and processing your data.

The Whale Car Wash Limited controls and are responsible for the website whalecarwash.co.uk


You have the right to make a complaint at any time to the Information Commissioners Office (ICO), who are the UK’s supervisory authority for data protection issues. However, we would prefer the opportunity to listen to and resolve your concerns before you approach the ICO. Please do not hesitate to contact us in the first instance.

Your duty to inform us of changes

To help us in respecting your privacy and securely processing your data, it is your duty to inform us of changes to your personal information that we hold. This ensures we can fulfil our role in holding accurate and up to date information. Should you need to inform us of these changes, do not hesitate to contact us at info@whalecarwash.co.uk

What personal information do we collect?

During the course of our business, we will collect personal information from you. For example, when engaging our services, contacting or requesting information from us, or when using our website.

When we refer to personal information, it means any information about an individual from which a person can be identified. However, this information does not include data where the identity of the person has been removed and made anonymous.

We may collect, use, process, store and transfer the following personal information:

  • In the case of business-to-customer work, identity information, such as your name and vehicle registration plate number.
  • In the case of business-to-business work, identity information, such as your name, the organisation you work for, your title/position and your relationship to a person. We may collect similar information about your personal assistant if needed.
  • Contact information including your email address, postal address, and telephone numbers.
  • Technical information, including information from your use of our website or in relation to marketing and communications material you receive electronically.
  • Marketing and communications information including how you prefer to be communicated with, and consent and preferences to marketing materials from us.
  • Vehicle-related information, including vehicle registration plate number, vehicle make and model.
  • In the case of business-to-business work, identification and background information provided by you or collected as part of our business acceptance processes, a due diligence process to ascertain whether we should do business
  • Financial information, including payment-related information and any which you may provide to us in the provision of our services
  • Any other information relating to you which you may provide to us

How is your personal information collected?

  • We collect personal information from you and other sources as necessary in the course of providing our services and our business acceptance process
  • We will collect your personal information when you provide it to us or directly interact with us, including when you contact us
  • We will collect your personal information while monitoring tools we use or services we provide, including our website and email communications sent to and from us
  • We collect information from you and about you as necessary in the course of providing our services including as part of our business acceptance processes
  • In the case of ongoing work, to keep our records up to date and accurate, we may obtain information about you from other sources, most notably from publicly available sources

How do we use your personal information?

We use your personal information that we have collected, ie. through your use of our website and when we provide services, in the following ways:

  • To provide you with the information that you request
  • To provide and improve our website, including monitoring its use
  • To provide and improve our services to you and to our clients
  • To manage, administer and improve our relationship with you and our clients
  • To fulfil our legal, regulatory and risk management obligations
  • For the purposes of recruitment

Our Website

Our website includes tools which allow you to provide us with your personal information, such as contacting us. We also monitor our website to see which pages are the most popular and where improvements can be made, the data we receive by monitoring is anonymised on our end.


We use a customer relationship management (CRM) to assess the quality of the relationship between The Whale Car Wash Limited and its existing or potential clients, this is based on the frequency of the email contact between them. This information is then used to analyse and improve the services we provide.

Our Services

We collect, use, process and retain personal information during and in relation to the services we provide to our clients. In addition, we process identification and background information as part of our business acceptance process, our due diligence on anti-money laundering, conflict, reputational, and financial checks. Other necessary processes we use personal information for include financial, administration, and marketing.

For what reasons do we use your personal information?

We use your personal information on the following reasons:

  • To perform a service, such as engaging with an individual to provide Car Wash or Valeting services
  • For legitimate business purposes
  • To comply with legal and regulatory obligations

Who do we share your personal information with?

The Whale Car Wash Limited is a Car Wash and Valeting firm based in the United Kingdom and does not currently engage clients outside of this country.

If we are required to disclose your personal information to comply with legal or regulatory requirements, we will reasonably endeavour to notify you before we do this, unless we are legally restricted from doing so.

In the future, we may need to re-organise or transfer all or part of our business. In this circumstance, we may need to transfer your personal information to new legal entities stemming from The Whale Car Wash Limited or to third parties through which The Whale Car Wash Limited‘s business will be carried out.

The Whale Car Wash Limited may use social media sites such as LinkedIn, Facebook and Instagram. If you use this kind of service, Please refer to the respective entity’s privacy policy for more information on how they deal with your personal information.

The Whale Car Wash Limited does not sell or otherwise make personal information commercially available to any third party and would only do so with your prior consent.

How do we protect your personal information?

To protect the personal information we have collected from you or about you, we have put in place security measures to protect against any unauthorised access, use, disclosure, alteration or destruction. Access to your personal information is limited to those employees and trusted third parties who have a business need to know. Those with authorised access to your personal information will only do so on our instructions and being subject to a duty of confidentiality. If in the case of a suspected personal information breach, we have put in place procedures to notify you, and any applicable regulator of a breach where we are legally required to do so.

How long do we keep your personal information?

The Whale Car Wash Limited seeks to retain your personal information only for as long as necessary after taking into account the requirements of applicable data protection laws, the purpose for which the personal information is collected and used, and to meet legal, accounting, and regulatory requirements. The Whale Car Wash Limited will seek to retain the information for a minimum period, good practice and its businesses purposes.

What are your legal rights?

The European Union’s General Data Protection Regulation (GDPR) and other applicable data protection laws provide certain rights for data subjects.

  • You are entitled to request details of the personal information we hold about you and how we process it.
  • You may also have a right to have your personal information rectified or deleted, to restrict our processing of your personal information, to stop unauthorised transfers of your personal information to a third party and, in some circumstances, to have your personal information transferred to another organisation.
  • If you object to the processing of your personal information, or if you have provided your consent to the processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.
  • Your objection (or withdrawal of any previously given consent) could mean that we are unable to perform the actions necessary to achieve the purposes set out above or that you may not be able to make use of the services offered by us.

Even after you have chosen to withdraw your consent we may be able to continue to process your personal information to the extent required or otherwise permitted by law, in particular in connection with meeting our legal and regulatory obligations.